Coinstore is the second global exchange to enter India in recent months, following in the footsteps of CrossTower which launched its local unit in September.
Coinstore has launched its web and app platform and plans branches in Bangalore, New Delhi and Mumbai which will act as its base in India for future expansion, its management said.
"With nearly a quarter of our total active users coming from India, it made sense for us to expand into the market," Charles Tan, head of marketing at Coinstore told Reuters.
Asked why Coinstore was launching India despite the pending clampdown on cryptocurrencies, Tan said: "There have been policy flip-flops but we hope things are going to be positive and we are optimistic that the Indian government will come out with a healthy framework for cryptocurrencies."
Tan said Coinstore plans to recruit about 100 employees in India and spend $20 million for marketing, hiring and development of crypto-related products and services for the Indian market.
The price of the world's biggest cryptocurrency, Bitcoin, has more than doubled since the start of this year, attracting hordes of Indian investors.
Industry estimates suggest there are 15 million to 20 million crypto investors in India, with total crypto holdings of around 400 billion rupees ($5.33 billion).
Coinstore also plans to expand into Japan, Korea, Indonesia and Vietnam, according to Tan.
Newegg, one of the major technology-focused e-commerce platforms, has announced that SHIB is coming soon to its platform.
Newegg currently accepts cryptocurrency via Bitpay and the crypto payment service provider is expected to add shiba inu to its list of supported cryptocurrencies, which includes the rival meme cryptocurrency dogecoin.
Meanwhile, AMC theaters are also preparing to accept SHIB payments in the first quarter of next year, according to the CEO Adam Aron.
Bitcoin, the leading cryptocurrency in trading internationally, traded lower on Sunday, falling by 1.17 percent to $54,322. at 5:46 p.m. Riyadh time.
Ether, the second most traded cryptocurrency, traded at $4,077, down by 1.52 percent, according to data from CoinDesk.